Are we overlooking one of advertising's most powerful agents of change?
The rewired spec sheet
Are we so obsessed with the next big thing that we’re overlooking one of the most powerful agent of change already in our hands? We're inviting you to rewire the humble Spec Sheet and make sound-agnostic creative the new standard. Because accessibility isn’t an add-on: it’s a must-have for effective, relevant advertising in modern Australia.
THE REWIRED SPEC SHEET
MEDIA AGENCIES
A one pager providing you with key stats supporting the inclusion of closed captions to your specs sheets and how to update them.
THE REWIRED SPEC SHEET
ADVERTISERS
A one pager helping you update advertisers with key stats supporting the inclusion of closed captions to their media plan's specs sheet and the process involved.
THE REWIRED SPEC SHEET
PRODUCTION PARTNERS
A one page to communicate the change to your production partners, including creative agencies
DEAFNESS FORUM AUSTRALIA
If a message can't reach everyone, it's not doing its job.
Help us change that. Your support helps Deafness Forum work to make accessible communication standard practice across media, advertising, workplaces and communities.Our goal is to make accessible communication the standard, not the exception.Help us make an inclusive Australia.
THE REWIRED SPEC SHEET
Get in touch
If you have any questions or comments, please contact Marine Turner at [email protected]